Every business owner who plans to stay in business for the long term tries to provide the best possible products and services to their customers. Satisfied customers are repeat customers – and a source of referral business.And while we may strive for perfection, the truth is we’re human. No one can be perfect – at least not all the time. Maybe you got sick, had a fight with your spouse, it was a full moon. It doesn’t matter. Sooner or later you’re going to drop the ball.

When that day comes, how you handle yourself can be the difference between a lost and angry customer, and a satisfied customer who becomes a walking testimonial.  Read more:  http://thebabyboomerentrepreneur.com/93/how-you-fix-your-mistakes/